In this economic climate, it's easy to fell out of control. Profits are down, clients are disappearing, and right when you need the most help , your budget is cut. But instead of throwing your hand up and blaming the state of the nation, take responsibility for your future. Ignore the bad news and take action now to make the most of your business.
Yes, profits may be down, But do you know why? Does your product or service really meet your clients' needs? Paul Zane Pilzer says too many business owners get set in a pattern and forget to adapt to changing markets or demographics. Other business owners are simply running the business that's convenient or economical without ever determining if it's the right fit for their skill set and talents.
If you are like most business leaders, you are inundated with e-mails, phone calls and scheduled meetings that usurp your valuable time. You have a tough time keeping your head above water, much less innovating to stay ahead of the competition. Before you get flooded by the details, Stephen R. Covey helps you take a look at what's really important to you and your business.
Despite how distracted you are, sales have slumped almost across the board. This is a perfect time to reevaluate your approach. Stellar sales don't happen overnight. You need preparation and cooperation from the entire team.
If your brand isn't reaching consumers, you've got to spend some time on marketing, getting the word out about your product or service. And despite budge cuts, it's vital now more than every to make sure that the public sees you as the go-to source. And if you're truly serious about building your business, networking is a must. Once you get the clients in the door, customer service is the way to keep them. Do you have a way to measure your customer service success. Is every member of your team a pat of the customer service plan of action?
The economy may be in a slump, but your business success is still within your control. It's time to take the reins.
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